Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

Author(s): Jane Cunningham, Philippa Roberts

Cultural Studies

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution- a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.

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Product Information

General Fields

  • : 9780241456002
  • : Penguin Books, Limited
  • : Penguin Books, Limited
  • : 0.368317
  • : June 2021
  • : 1.8 Centimeters X 15.3 Centimeters X 23.4 Centimeters
  • : books

Special Fields

  • : 240
  • : Paperback
  • : Jane Cunningham, Philippa Roberts